Field Notes · Carrier Pigeon AI

Field Notes

Notes from the field on AI, automation, and building practical tools — what I’m learning, testing, and shipping. Plus the things I build on my own time.

01WritingEssays, explainers, and things worth a second look.13 / Published

ArticleSeptember 2026

How to Measure AI ROI for Your Service Business (Before You Scale)

AI ROI for service businesses is not a single formula. It is a discipline of counting what was invisible before — and building a before-and-after story with real numbers.

ArticleSeptember 2026

Is It Safe to Put Company Documents Into AI?

Uploading company documents to ChatGPT is faster than finding the right folder. It's also riskier than most businesses realize. Here's what actually happens.

ArticleAugust 2026

How to Use AI as a Content Enabler—Not a Replacement—for Your Brand Voice

AI content creation and brand voice are not opposites — but using AI without a voice document produces content that sounds like everyone else's. Here's the fix.

ArticleAugust 2026

The 30% of Your Week That Should Not Require a Human

Nearly a third of your team's week is spent on work that shouldn't require a human. Here's how to find it, map it, and automate it.

ArticleAugust 2026

Zapier, Make, or n8n: Picking an Automation Tool Without Overthinking It

Zapier, Make, and n8n all do automation. The real question is which fits your workflow's complexity and your budget — here's how to decide in minutes.

ArticleAugust 2026

Brand Differentiation for Service Businesses: How to Stand Out When Everyone Looks the Same

Every service business claims quality and care. None of that gets remembered. Here's the framework for building a brand that actually stands out.

ArticleAugust 2026

The 75% Rule: How Your Website Decides Whether People Trust You

75% of people judge your business's credibility by your website design alone. Here's what that costs you — and how to fix it without a $6,000 agency bill.

ArticleAugust 2026

Why Small Business Websites Cost $4,000 — and Why They Should Not

Traditional agencies quote $4,000–$10,000 for a small business website. Here's why that number exists — and why it no longer has to.

ArticleJuly 2026

After-Hours Calls: What Happens to Your Business at 2am

Every night, potential customers call your business and leave when no one answers. Here's what's actually happening after hours — and how to fix it.

No. 004 · ExplainerJuly 2026

The Race Condition

AI 2027 forecasts, month by month, how superhuman AI could arrive by 2027 — and its default ending is human extinction, not by malice but by a race no one felt able to stop. A plain-English walkthrough: what alignment means, both endings, and why serious people say this isn’t science fiction.

No. 003 · EssayJuly 2026

The Adjective Problem

A client says "make it clean." The next wants a "wow factor." Both are useless as briefs until you can name what they point at. Web designer Chris argues there are only six web design styles — each nicknamed after a famous person — and once you can name them, a vague adjective becomes something you can actually build.

No. 002 · EssayJuly 2026

The Load-Bearing Noun

"Make me a clone of Minecraft" — the proper noun is doing all the work. Scott Hanselman on why AI can write the code but can’t supply the reason it should exist, and what that means for trust, review, and the collapsing junior-engineer pipeline.

No. 001 · InfographicJune 2026

The Spellcaster Economy

AI is a new layer of leverage — a powerful imitator and compressor with no wants of its own. It rewards structured thinkers and narrow excellence, and in any contest its edge cancels out, leaving the advantage human.

02Side BuildsThings I made on my own time.2 / Live

S01

News

The Pelican Post

Local Acadiana news, pulled from three station feeds every hour and summarized in English and Spanish. Elections, parish meetings and development filings sit alongside the headlines.

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S02

WebGL Showcase

Trionda

Interactive showcase for the FIFA World Cup 2026 official match ball. A single real-time 3D ball drives the whole scroll — deconstructing, then turning to face each host nation as the page color follows.

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Client work and mockups live in the gallery.