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Field Notes

Field Notes

Notes from the field on AI, automation, and building practical tools — what I’m learning, testing, and shipping.

ArticleAugust 2026

The 75% Rule: How Your Website Decides Whether People Trust You

75% of people judge your business's credibility by your website design alone. Here's what that costs you — and how to fix it without a $6,000 agency bill.

ArticleAugust 2026

Why Small Business Websites Cost $4,000 — and Why They Should Not

Traditional agencies quote $4,000–$10,000 for a small business website. Here's why that number exists — and why it no longer has to.

ArticleJuly 2026

After-Hours Calls: What Happens to Your Business at 2am

Every night, potential customers call your business and leave when no one answers. Here's what's actually happening after hours — and how to fix it.

No. 004 · ExplainerJuly 2026

The Race Condition

AI 2027 forecasts, month by month, how superhuman AI could arrive by 2027 — and its default ending is human extinction, not by malice but by a race no one felt able to stop. A plain-English walkthrough: what alignment means, both endings, and why serious people say this isn’t science fiction.

No. 003 · EssayJuly 2026

The Adjective Problem

A client says "make it clean." The next wants a "wow factor." Both are useless as briefs until you can name what they point at. Web designer Chris argues there are only six web design styles — each nicknamed after a famous person — and once you can name them, a vague adjective becomes something you can actually build.

No. 002 · EssayJuly 2026

The Load-Bearing Noun

"Make me a clone of Minecraft" — the proper noun is doing all the work. Scott Hanselman on why AI can write the code but can’t supply the reason it should exist, and what that means for trust, review, and the collapsing junior-engineer pipeline.

No. 001 · InfographicJune 2026

The Spellcaster Economy

AI is a new layer of leverage — a powerful imitator and compressor with no wants of its own. It rewards structured thinkers and narrow excellence, and in any contest its edge cancels out, leaving the advantage human.